Jamie Chen

Jamie began working in social media in 2016 as a content strategist at a digital marketing agency in San Francisco, managing Instagram and Facebook accounts for mid-market consumer brands. It was there that Jamie developed a systematic, data-driven approach to social media growth — tracking performance metrics daily, running A/B tests on content formats, and documenting what moved the needle versus what was just conventional wisdom.

After three years agency-side, Jamie moved to an in-house role as Head of Social Media for a consumer tech company, growing their Instagram account from 12,000 to 380,000 followers in 18 months through a combination of algorithmic timing strategies, Reels-first content, and community engagement frameworks. During this period, Jamie also began documenting insights and publishing them for a broader audience.

In 2022, Jamie founded likers.net with a clear editorial mission: to be the most honest, research-backed source of social media growth information on the internet — one that explains platform mechanics accurately instead of recycling myths, and that updates its content when algorithms change rather than letting outdated advice sit online indefinitely.

Every article published on likers.net reflects Jamie's direct experience, platform data analysis, and interviews with creators who have achieved verified organic growth. When Jamie doesn't have firsthand data, that's disclosed. When platform information becomes outdated, articles are updated.